GHANA MUST GO ON THE RUNWAY!

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Yay or Nay? Designers such has Celine and Marc Jacobs for Louis Vuitton have glamourized the infamous Ghana Must Go print and put it on the runway! First glance I was amazed! I have never envisioned such, I’ve seen it done with shopping bags, but that was not in the name of fashion but quite cleverly to create awareness and promote recycling. But back to the Ghana Must Go print…

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I’m fascinated by it all and think it’s so debatable. I’m seeing the GMG print in high street stores now and I must say it makes beautiful clothing. The only thing I must say I’m disappointed in is also what I feel is the debatable part; is that somewhere along the line the history and controversy behind this print has been lost or what I really meant to say; stolen!

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To me the print will always tell a story about Ghanaians in Nigeria in the 80’s and the saga at that time, which led to the bag being coined as the “Ghana Must Go” bag. Not only does this print have historical value but for any African around the world, you would have grown up seeing this bag/print at some point in time! For me it was around the house, too many memories of mum storing something inside this bag lol, so yeah it has some emotional value to it too!

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Would I have felt the same way if an African designer treated the GMG print this way? Probably not. Because I’m pretty sure an African designer would of paid homage to the history and incorporated it somehow…

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Hands down Celine has executed the print so so well! But they could of at least done a huge campaign for the use of this print and it’s collection in Nigeria or Ghana, or even used Ghanaian model, the controversy would have created such a buzz! This would bring so much attention to African and are beautiful textiles! But hey this is one of the most ruthless industry’s in the world! This is Fashion!

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I feel passionate about this because this is the part of Fashion I love most! Behind every print is a story and in some cases designers will act as story tellers and tell the tale with pieces or be it a collection!  Can you say that this is the case here?

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I understand that we are not all Africans and are not all familiar with the connotations behind the print. So the print has been casually generalized as tartan or plaid. Smh! Another great design from Celine!

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I love that Celine love this print! I seriously admire what they have done with it! I mean nobody else was, they took  initiavtive and the advantage to be honest.

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I’m looking at the GMG with my third eye! In all it’s beauty! I just might carry the small version out one day! Ha! Would love to see how that goes down!!

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 Your thoughts?!

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4 Comments

  • Reply
    Kaci
    November 22, 2013 at 8:30 pm

    Top designers are running out of trends/originality so they are taking basic things that already exists and giving it new life! cant be mad at that. Love the celine bag #killa

    • Reply
      Funmi Ogunja
      November 26, 2013 at 3:54 pm

      Can’t be mad at that, it’s a shame really! Would have been more excited if a lil bit of Africa was incorporated somehow…

  • Reply
    Laura
    December 2, 2013 at 1:31 pm

    Hi funmi, the origin of this material isn’t Ghana! It is Nigeria, but was widely used by Ghanians when they were sent out from Nigeria hence the saying “Ghana must go”

    • Reply
      Funmi Ogunja
      December 3, 2013 at 4:24 pm

      Hey Laura,

      Never once said the bag or the print originated from Ghana.
      I only mentioned the controversy between Nigeria and Ghanaian’s which led to the bag being coined “Ghana must go”. Just like you have said too.

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